Privacy Policy

This privacy policy sets out how BuiltLean LLC (BuiltLean) uses and protects any information that you give BuiltLean when you use this website.

BuiltLean is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

BuiltLean may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 3/15/2010.

What we collect

The personal information collected from our website visitors remains confidential. We do not collect any personally identifiable information unless the visitor fills out one of our webforms, or surveys. We respect the laws in the United States on confidentiality applicable to this website and we will never pass on these data to any third party, unless required by law.

If you are an email subscriber or customer, we may collect the following information that you provide us through a web form or survey:

  • Name and fitness goals
  • Contact information including email address
  • Demographic information such as postcode, preferences, and interests
  • Other information relevant to customer surveys and/or offers
  • We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at:

    What we do with the information we gather

    The information we collect from anonymous visitor viewing habits we use to create a more educational and engaging user experience. For email subscribers and customers, we may use the information we gather for:

  • Internal record keeping
  • To improve our products and services
  • To send promotional email about new products, special offers or other information such as our BuiltLean Newsletter. You can unsubscribe at any time from these communications by clicking the “unsubscribe” link at the bottom of the email.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. If you do not want to receive any of these communications, you can reply to the email, use our contact form, or let us know over phone.
  • We may use the information to customize the website according to your interests
  • Your personal information may be viewed by BuiltLean staff.

    How the company transfers data to third-party companies

    We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law. If you are an email subscriber or customer, we may use your personal information to send you information that you may find relevant to your goals or interests. Our email, shopping cart, affiliate, and customer relationship management systems are managed by Keap, which is a small business CRM software that has in place rigorous data security procedures.

    How to modify, or delete your personal information or opt-out

    In every email we send, we have a “Unsubscribe” link in the footer where you can change, or update your contact settings, or opt-out from receiving our emails. We also include our address and phone number in case you have any questions, or experience any difficulty. We are accessible through our Contact Form on and through our social media presence on Facebook, Twitter, and Youtube.


    We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

    Our website is monitored for malware by SiteGround, which has tools and custom scripts for vulnerability scanning, both externally (i.e. through network connections) and internally (i.e. scanning disk and database for known vectors and exploits).

    We use Keap (fka Infusionsoft), which is a Web-based software that combines CRM, email marketing, and e-commerce to manage our online payment process along with customer payment and email subscriber information.

    Keap is a Level 1 e-commerce application service provider that provides BuiltLean with a method of collecting credit card data through a shopping cart, order form, or manual order which is then passed to our payment processor As a Level 1 Service Provider, Keap complies with a rigorous set of standards set forth by the Payment Card Industry Data Security Standard (PCI DSS.)

    In summary, these standards require:

    • data encryption
    • network firewalls
    • secure transmission, storage, and disposal of payment card data

    Keap specifically does the following:

    • Provides secure hosting for the shopping cart, and order forms.
    • Encrypts the credit card data received through orders and stored with the order data.
    • Encrypts the purchase data passed to our payment processor
    • Seeks out and encrypts credit card data manually added by a user.
    • Limits user access to credit card data stored in Keap
    • Submits to periodic third-party audits and tests.


    This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here:

    How we use cookies

    A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

    We use traffic log cookies from Google Analytics to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to visitor needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

    Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

    You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. For example, in Google Chrome, in the top right hand of your browser, click the Menu, then click Settings, then Show advanced settings. In the “Privacy” section, click Content settings. Use the “Cookies” section to change your settings: To block all cookies, click Block sites from setting any data. If you block cookies, the BuiltLean website will still function normally.

    Links to other websites

    Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

    Controlling your personal information

    You may choose to restrict the collection or use of your personal information in the following ways:

    • Whenever you are asked to fill in a form on the website, you can always unsubscribe from email communications

    • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us using our contact form.

    You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to BuiltLean LLC, 9461 Charleville Blvd
    #730 Beverly Hills, CA 90212.

    If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

    Last Updated: 06/06/24