We believe fitness is a lifestyle that can lead to a longer, fuller, and happier life. You are built lean; it’s just a matter of finding a fitness lifestyle that work for you.

Here are our 5 core principles:

1) Everyone Is An Athlete

In the last 200,000 years, we have evolved to run long distances, climb, hang, jump, throw, lift, and complete other athletic movements in order to survive and thrive as the only primate to walk on two feet. Our bodies are built to be lean, strong, and athletic.

2) Build Functional Strength

Functional strength has the greatest carryover to as many athletic applications as possible and enhances quality of life. A prerequisite for building functional strength is having ample flexibility to create fluid, efficient movement. Functional strength also helps make the body more resistant to injury.

3) Move Every Day

Our bodies are not built to sit all day long, but for constant and varied movement. Whether it's going for a jog, doing some yoga, stretching, a hike, or climbing the stairs, movement promotes health and vitality. The more active you are in your life, the more longevity you may experience.

4) Eat Whole Foods

Whole foods that are minimally processed – apples, chicken, broccoli, almonds to name a few – help satisfy hunger more than foods that are highly processed with added sugar, salt, and fat such as soda, french fries, candy, or cereal. Whole foods also provide more nutrients to support health.

5) Strive For Simplicity

Our lives are getting more hectic as we are connected to technology 24/7. Keeping our lives simple, whether it's using an exercise program, or building a business, striving for simplicity helps us to focus on what matters most like family, friends, and our own health & well-being.

Last Updated: 11/24/18