Empower busy professional men who are overweight, out of shape, and lack energy to become lean, strong, & fit for life.


  1. Integrity – We follow the golden rule, “Do unto others as you would have them do unto you”.
  2. Compassion – We care about our clients and helping them with the challenges they face.
  3. Simplicity – We keep our program and business as simple as possible with few moving parts.
  4. Results Focus – We set specific goals and have KPIs to track our performance.
  5. Kaizen – We make continuous improvements each day, week, month, year, and decade.



BuiltLean was created in 2010.

For years, we sold a variety of fitness programs without guidance & accountability to men worldwide.

Some guys would get great results, but most didn’t stick to the programs well or dropped off after a few weeks.

We realized we must focus on one body transformation system with expert guidance & accountability.

Our client satisfaction & results have been off the charts!

We don’t sell other products, supplements, or third-party ads.

Focus is our superpower.



Marc Perry is the founder of BuiltLean.

After gaining over 30 pounds as a finance analyst in NYC, Marc learned the challenges of staying fit with a demanding career.

Marc is one of the most sought-after fitness coaches in the world.

He’s been featured on CBS, NBC, FOX, Men’s Journal, Men’s Health, and many other media outlets.

Marc graduated from Yale University and has numerous certifications.

Read about Marc’s story here.


We have a staff of 7 to serve our clients and keep our business running efficiently. We also have over 20 outstanding health & fitness professionals who have contributed their expertise to our website.

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* Results may vary, and testimonials are not claimed to represent typical results. All testimonials are real, and all the men pictured transformed their bodies through using our body transformation system. However, these results are meant to showcase the best, most motivated clients who strictly followed the program and should not be taken as average or typical results.